Much has been written about what it takes to be a musical success. Tour hard. The real money’s in the merch. Engage your fans. You’ve heard all that a million times. Austin’s Alpha Rev is 13 years and four albums into their career with no sign of slowing down, and have proven what many music bloggers seem to have overlooked; despite myriad flavor-of-the-week “best practices” for being a sonic success, ultimately the song is the thing.
And upon listening to Alpha Rev, the elephant in the room becomes so very obvious. Alpha Rev’s foundation lay in a folky/rootsy acoustic aesthetic; familiar territory for seasoned songsmiths. Bolster said traditional Americana instrumentation with a killer rhythm section and a bevy of pedal steel and mandolin, and you’re a step closer to arriving at the Alpha Rev gestalt. Add lofty, layered vocal melodies, elegant application of dynamics, and patiently-building crescendos that border on cinematic, and one could begin to imagine their sound.
Or, hell, one could just bloody well listen to it, because a ton of their stuff is available on the Alpha Rev Nimbit Store, including their three full-length albums and a B-side compilation.
Strongly recommended. Good stuff. Check out New Morning.
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