PreSonus Blog

Preparing for NAMM

It’s two days before NAMM and I’m in my hotel room in Anaheim preparing a bunch of stuff to demonstrate. Looking closely at Nimbit – we’ll be announcing a co-operation with them shortly. Seems like a great system, and since I’m currently working on remastering a ton of my old albums using Studio One’s Project page, this could be the perfect way to do the re-releases. So far the remasters sound amazing, the Project page in S1 not only makes it really easy to do, the audio engine sounds to damn good!

Anyhow, back to Nimbit. We’ll be offering a discount signup scheme for S1 owners, so I’m going to take advantage of that and get myself a cheap Pro account there I think…

The other thing I’m working on is the special deal on S1 Artist we’re going to announce. Since this blog is currently in test mode, I can mention this a day early and no-one will know. Heh! Looks like the special deal will go public tomorrow evening, then we will be blogging it everywhere…

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  • May13 Let me clear up a few things, Scott. You say atsitrs using TuneCore: completely forfeit the opportunity to collect fan info from purchasesThis just isn’t true. The stores don’t pass on that information to anyone, even if you go direct with them. Anything you CAN get from the stores, TuneCore passes on to you. That’s everything from the sale period, the store/territory, whether it was a track or album sale, on and on. We even go so far as to create graphs and spreadsheets to help people manage that data. If someday the stores start giving out data from the fan who purchased it, you can bet we’ll pass that along too. You forego the opportunity to control much of how your music is presentedAlso not true. TuneCore arms all our atsitrs with the information they need to know how their material will be presented in the stores, and if you need a change, you can just write us and we’ll have the stores do it. Going direct with the stores wouldn’t give you one more inch of say on this. you even lose a lot of say into the pricing and overall availability of your music on their platforms.Completely untrue. You can never have a say in the pricing of your music, that’s price fixing, and it’s illegal. In some cases, the stores let you pick the level (frontline, midline, catalog, etc.), and we pass that choice on to you. And if you have an availability issue, such as no rights in a given territory, again, we’ll make that happen for you at the store.Of course we’re indirect with the stores—to the advantage of the artist. Artists and even many labels can’t go direct to the stores, the stores aren’t open to building new relationships, forming the contracts, etc. And why would you want to have to manage twenty contracts and get twenty different accounting spreadsheets every month? You lose nothing by going with an aggregator, you gain all the tools we’ve built, all the access and ease we grant, and, with TuneCore at least, you get it for a ludicrously low price that covers an entire year in all stores. That’s our business model: good service at a fair price with nothing lost.You say, “I seriously question how much the atsitrs are paying out to TuneCore compared to how much they’re making through the service.” Several points here: 1) atsitrs are making astonishing money, we’ve paid out $40 million just last year alone—I have too many examples to list here; 2) how much would you have to pay lawyers to draft and review contracts with all twenty stores, if you wanted to go direct, to name merely one expense TuneCore obviates; 3) how much you make is, now as ever, up to YOU, the artist/label. We promise to deliver your music to the stores, but it won’t sell if you don’t work it, promote it, support it, market it or if it’s awful music.You conclude, rightly, that TuneCore isn’t Direct-to-Fan, and that’s fine. We’re not. But I have to say that for the DIY person who wants into the digital stores dominating the market (iTunes, Amazon, etc.), TuneCore is the DIY solution, and there’s NOTHING LOST in access, freedom and accountability by using us. For those who want to do more with their music, I say, yes! Good! Work it, use everything at your disposal to get out there, from TuneCore to YouTube to Google. Peter