[This just in from Edgar at Hermes Music, our distributor in Mexico. Their crew just went through a product training session with Mark Williams, and it was a smashing success! Thanks to everyone at Hermes who took part in this session—support for customers in Mexico is getting better by the day!]
Hello PreSonus team! We recently had a visit from Mark Williams, (PreSonus Director of International Sales and
Business Development) who gave us a product overview and discussed PreSonus products and their functions. Hermes Digital planned two different training sessions; one with the stores sales personnel and the other with the Hermes Music Pro Audio team, service department, sales department and digital audio personnel. People were excited about the products and had many questions about software and hardware.
Mark showed and explained every single PreSonus product in detail, showcasing the features and qualities that make PreSonus products unique in their class. Hermes Digital are constantly working for PreSonus, spreading information about the products and working on clinics and training in order to get PreSonus products into the users’ hands—with all important information in Spanish! Clinics and special events like these are critical to our market.
At the end of the training, the Hermes Digital team took some time to tour Mark around our stores. Some of our strongest points of sales are through the main musical stores located in the capital of Mexico. The historic center of Mexico City, AKA the “Centro” or “Centro Histórico,” expands in all directions for a number of blocks. The Zocalo is the largest plaza in Latin America and the second largest in the world! It can hold up to nearly 100,000 people. Bolivar street, placed in the historic center of Mexico City, is the most important location for selling instruments and audio equipment in Mexico City.
Mark was amazed by the branding, marketing and business strategies Hermes Digital has put into action in such a short time. He also saw lots of people in the streets and inside stores buying and constantly asking for digital audio products. It’s been an honor to have Mark visit us in Mexico!
–Edgar García Franco