So, you want your band on Facebook! Social media has allowed bands to find new fans (and vice versa) like nobody’s business. After all, social media is nothing more than good old-fashioned word-of-mouth, spiced up with a dash of globo-digital instantaneousness and searchability. With 1.06 Billion users, there’s gotta be somebody on there who’s going to like your band. And most importantly of all, Facebook appeals to the human need for soapboxes by making it single-click easy for your fans to tell their friends all about how great your band is.
There’s a lot to go over here. Since you’re reading this, I’ll assume you’re online, and since you’re online, you may already know how to set up a Facebook page. For those who like to skip ahead:
It’s easy to set up and totally worth the trouble. Note that Facebook layout changes from time to time, so if you’re reading this a few years after publication, the navigation may have changed a bit.
1. From your home page, click “Pages” on the far left.
2. Click on “Add a Page.” (Alternatively, you can skip the above by navigating straight to https://www.facebook.com/pages/create/, if you’re feeling keyboardy.)
3. Click on “Artist, Band, or Public Figure. Choose Category “Musician/Band.”
Fill out the details in the next few dialogue boxes. These are pretty self-explanatory:
Populate your page with “About” info including your band lineup and a description of your sound. This process isn’t all that different from filling out a personal profile, which you must have done at least once already, since that’s required to get into Facebook and create a page. So we’ll skip that. Worth noting is that Facebook is picky when it comes to the dimensions of your images—so here’s a handy guide for sizing them appropriately.
Next up? Add your Nimbit store to your page so you can sell music directly from Facebook. This process is covered in detail in the handy video below. You can get the ball rolling on setting up your Nimbit store on Facebook by clicking this link.
So, you’ve got your store up and running. Be sure to invite friends to Like your new page by clicking on “See All” in the top right of the “Invite Friends” section.
From there, you’ll get a much better interface for inviting folks to like your page. Choose the folks you think would like your band and click “Submit”.
So, now what? Let’s look at some of the best practices for making the most of your presence on Facebook.
Think twice, post once. The best way for your Facebook page to serve you is to have it serve your fans first. So, with every element you add or change to your page, consider the fan’s perspective. Here’s some quick questions to get you in the mindset.
What sort of folks are interested in your band? And, by extension, what sort of content do they like? If your band is highly visual, with lots of lights/costumes/dancing girls, etc., then maybe video is going to be more important to your Facebook presence than text and images. If your band is of the hardcore DIY-touring mindset, post shots of the band crammed into the van, and of the crazy restaurants you will inevitably find out there. (I recommend Bolton’s Spicy Chicken and Fish in Nashville, BTW)
What do you want to have happen? Are you looking to sell music online first and foremost? Or do you just want to get word out about your shows? Consider these things when prioritizing content on your Facebook page. If online music sales are more your bag, make sure that the Nimbit store is front-and-center and easy for your visitors to find.
Create Events for your shows, usually. Before doing so, watch for redundant events set up by the venue holding the shows. Having multiple events on Facebook set up for the same show dilutes the messaging and increases the chance that fewer people will be aware of your upcoming performance. Participation in Facebook marketing can vary wildly from venue to venue, so once you’re booked, check in with the booker to see what the venue’s policy is. If they have already set up an event for your show, get the link and share it to your audience and personal friends. Ask to be made an admin of the venue’s event. The worst they can do is say “no.” Post links to your music in the event, as well as on the venue’s Facebook page, so fans of the venue can get turned on to your sound before the show. Post reminders of the show 3 days before you take the stage, as well as on the day of the show itself. Link to the Facebook Event in your post(s).
Invite friends to like/share your page, but be judicious about it. Don’t spam everyone on your whole friend list, take the time to figure out which people might be actually interested in your music. Few grandmas are into Toxic Holocaust, so fan request accordingly. Likes are important for booking, as venues will take a quick glance at your like count, which implies that more folks will pay to come and see you play.
Give away some music! You don’t have to give it all away, of course, but who doesn’t love a freebie? One of the best way to reward your fans and show your appreciation is via Nimbit’s Promo Tool. Getting your fans to download a freebie is a great foot-in-the-door to an album sale. Among other things, Nimbit’s Promo Tool allows for:
For more on Nimbit’s Promo Tool, click here. It also works on Twitter—more on that in the next blog post in this series.
Ask questions. People LOOOOVE A soapbox. Most of your fans probably don’t share your privilege of gracing a stage with a PA and a bunch of loud amps. So, give them a little digital slice. Ask who else they liked at the last show, what cover song they want to hear next time, or something similar. Let them know their opinion counts.
Measure and respond in kind. Facebook insights makes it REAL easy to see what posts of yours are performing the best. Take particular note of the “Virality” statistic in Facebook Insights. You can sort this content by value, like an Excel spreadsheet. Check in here once a week or so by clicking on “See All” on your page’s “Insights” panel.
Find out what content was shared the most, as that’s what is getting your band the most exposure to friends of friends. This is your barometer—post more content in a similar vein. Second most important number here is how many comments a particular post has received, as indicated by “Talking About This.”
Respond promptly. Check in to answer fan inquiries once per day, and make sure everyone gets at least one “Like,” or better yet – a response.
Make everyone in the band a page admin. This allows you to divide and conquer, so the bulk of the online marketing efforts don’t just fall on one person. Give each person in the band a couple days out of the week to keep up on social goings-on. Admin settings can be found under the “Edit Page” menu on the top right.
From there, you can assign who is in charge of what, like posting new content, moderating comments, etc. Careful, don’t make anyone in the band that you don’t completely trust a Manager, as they can do things like revoke your access—or delete the page entirely!
Post photos from the road/practice space/backstage. Fans LOVE this stuff. They love access, even digital, to spaces and places they are not allowed into. You get access to green rooms, you get to hang with other bands, etc. Bring your fans in on it. Instagram is also great for this—more on that later.
Now for what NOT to do:
Next up? Twitter!
Our recent “Why I Switched to Studio One” video contest was such a smashing success that we decided to kick it up a notch.
So, here’s your contest. Prime directive? Extrapolate! The whole human race deserves to know why you chose the StudioLive mixer out of the billions and billions of mixers available in our little blue corner of the galaxy. The best video, as chosen by PreSonus galactic overlords, will receive the flagship mixer of our next generation, the StudioLive 32.4.2AI—a $3,999 value.
So, again, we want videos. Billions and billions of videos! This contest shares much in common with the last contest, but with the following upgrades:
Here’s the rest of the guidelines.
Create a video detailing why you chose the StudioLive mixer over the universe of mixers available.
Here’s what we’re NOT in search of:
The grand prize winner will receive a StudioLive 32.4.2AI, and a free upgrade to Studio One Professional 2.5. If you’re already running Studio One Pro 2.5, we can connect you with the PreSonus product of your choice as long as it’s under $300 in value.
The second place winner will receive a pair of Sceptre S8 monitors.
All video content submitted becomes the property of PreSonus Audio Electronics. Winner will be announced on or around October 2, 2013
Full lawyer-appeasing legalese can be found here.
The 32.4.2AI is light years ahead of previous StudioLive consoles, offering:
Who are you, where are you, and what do you do?
Louisiana’s own Royal Teeth recently had an incredible trip on the road this summer, and they brought their StudioLive with them… as well as some video cameras, iPhones, and positive attitudes.
Upon choosing the StudioLive, Royal Teeth didn’t just end up hauling a mixer around. The StudioLive provided Royal Teeth with a complete solution for all of their touring needs, including:
• Live mixing of their shows
• Multi-track recording of shows along the entire tour, via Capture 2
• Mixing and publication of live show recordings via Studio One 2.5
• Room analysis and tuning using StudioLive’s integrated Smaart Wizards
• Onstage personal monitoring via QMix
• Remote iPad mixing via StudioLive Remote
• Fan acquisition via Nimbit’s FanCheck.In.
ALL of these technologies are included with the StudioLive mixers. For more on the StudioLive series, visit:
Here’s a whole slew of six videos featuring Royal Teeth’s experience on the road with their StudioLive, its Smaart integration, QMix, and Nimbit. Big thanks to Royal Teeth for their support of the PreSonus brand; glad to have you kind folks on board!
Steve Morse from Kansas AND Deep Purple has played a few shows in his day. Steve’s chosen the PreSonus FireStudio Mobile for his recording needs. Here, he shares a bit of insight on his reasons for the decision.
PreSonus LIVE Airs Thursday! 1 p.m. CST / 2 p.m. EST / 11 a.m. PST / 18:00 GMT
Join PreSonus Technical Support Guru Dominic Bazille as he shows tips and tricks in Studio One for producing urban hip hop music. He’ll be focusing on beat creation, creating custom sounds, tracking vocals, song arrangement, mixing and more, using Studio One, the ADL 700 preamp, and the AudioBox 1818VSL.
Click this link to register:
Once registered, view the webinar here:
Who are you, where are you, and what do you do?
My name is Graham Cochrane. I am a producer, engineer, songwriter, and worship leader based in Tampa, FL. I’m also the founder of The Recording Revolution, a popular audio training resource.
How were you introduced to PreSonus?
Word of mouth, years ago.
What PreSonus software/hardware do you use and for what purpose?
I currently have a Eureka and ADL 700 in my rack. Both are excellent preamps and channel strips that make recording easy and fun. I’m using the Central Station Plus for monitoring. I also do all of my mastering in Studio One Professional. Love that project page!
What’s so great about PreSonus, anyhow?
You guys make great products, and make them available at real-world prices, and you have an obvious passion for making music. What more could you want?
What’s the last big project that you worked on using PreSonus gear?
I tracked my band’s most recent EP using just about nothing but the Eureka on the front end. Everything I’ve mastered this year has been exclusively in Studio One.
What are you working on now—or next?
Mixing for a few bands this summer. Also writing a new solo album. I’m always making content for The Recording Revolution including a recent video series called Mastering With Stock Plug-ins that was done all in Studio One. It’s free, you should check it out!
Where can our readers learn more about you online?
Come join us on PreSonus LIVE today and learn the basics of Studio One!
[I noticed a jovial exchange between two of our most vocal advocates on Twitter, @BSWorship and @RayManuelMuzik. Both are diehard Studio One junkies, and in discussing our software via Tweet, the two decided to collaborate on a remix of Brandon Scott’s “Do You Love Me?” The original track and remix are both available here for your listening pleasure, and the two artists were kind enough to spare a couple paragraphs about their experience.]
“So, what happened was Ray heard my song “Do You Love Me” thought he could do a killer remix on the song that I could add as a bonus track to the EP coming out July 4th. We met on twitter through PreSonus releasing my new endorsed artist article. I listened to what Ray was doing himself in Studio One and thought, “I don’t listen to much Latin music, but his stuff is really good and sounds great! If he wants to have a go at making a remix of one of my songs, then I’d be honored to have him be a part of it!” So, we started talking more and more via Twitter (I never have met him in my life, FYI) and just hit it off. I stemmed out the mixes of each instrument for my song, dropped it in DropBox and he was good to go. Studio One makes online collaborating so easy it’s sick! I love how simple it is to send files to others around the world to collaborate on amazing music! Music is what we feel, it moves us, and Studio One is the software that will move you into making amazing music with others around the world. It really is the game changer to music as we know it.”
Here’s Brandon’s original song:
“Brandon is pretty much in the ball park! We became friends because of how much we love Studio One and became good Twitter friends— its all about #TeamPreSonus! We decided to collaborate and make something crazy happen since sharing session and stems with Studio One is so easy. Studio One is the best DAW because we can do everything in one place; producing, recording, mixing, mastering, and beyond—even uploading the music to the Internet! I actually got rid of all my other DAWs. Brandon and I just became PreSonus buddies and we are happy to share our music, our talents and our culture, using Studio One as our platform to make it happen! Like Brandon says, Studio One is a game changer. It definitely changed my approach—and speed—to making music.”
Here’s RayManuel’s remix: