PreSonus Blog

Category Archives: NAMM


PreSonus Audio at Summer NAMM 2012 Performance – Quintin Berry is better at bass than you.

Just sayin’.

PreSonus Studio One Integrates Nimbit to Become A Complete Musician’s Solution

Baton Rouge, Louisiana, July 2012...

PreSonus™ announced it has acquired Nimbit® and integrated its technology and services into Studio One™ Artist, Producer, and Professional to provide a complete solution for music and audio creation, sales, and promotion. The integration will be available on August 1, 2012, via a free Nimbit Extension for Studio One 2.0.6 and later.

 

With integrated Nimbit, Studio One users can:

  • Instantly sell and promote their music and audio the moment it is created.
  • Sell MP3s, CDs, merchandise, and event tickets through beautiful stores for their Facebook pages, their Web sites, NimbitMusic.com, and services like Jango, FanBridge, and PledgeMusic.
  • Create sharable, interactive promotions for Facebook, Twitter, and email that feature music and video players, messages to fans, and free downloads to drive sales.
  • Grow their fan base and understand their fans better thanks to detailed analytics and sales reporting.

From Studio One Artist, Producer, and Professional v.2.0.6 and later (with the free Nimbit Extension), you can select an individual song right from the start page, or select File >Export and upload to Nimbit. You then add details, upload a product image, and set a price, and your music will be immediately available for sale.

Studio One Professional users will reap additional benefits. When you export to Nimbit from the Project page, your project metadata pre-populates the Nimbit product setup, allowing you to sell and promote your music almost instantaneously.

 

A Complete Solution

 

With the addition of Nimbit technology and services, Studio One users can now go from creating the first track to marketing and selling a finished project, all within Studio One and associated Web sites. Studio One Professional users can record, mix, master, digitally release, burn CDs, upload to the Web via SoundCloud, and market and sell through Nimbit without leaving the DAW.

 

In short, Studio One has become a complete musician’s solution.

 

Registered Studio One 2 customers will be able to download the Nimbit Extension free from the PreSonus Exchange. Having installed the Extension, they can sign up for a Nimbit Free or Nimbit Plus account from within Studio One and start selling and promoting their music.

 

The benefits of Nimbit are not limited to PreSonus Studio One customers. Anyone who would like to sell and promote their music, other audio products, and merchandise can sign up atwww.nimbit.com or can install the free Nimbit store for Facebook.

 

PreSonus Acquires Nimbit

 

To accomplish this integration and take full advantage of the two companies’ synergies, 2012 PreSonus acquired Nimbit, Inc., in April 2012 for an undisclosed sum.

 

“Our mission has always been to empower musicians, and until today we’ve done it by creating the best tools for music creation and recording,” says PreSonus CEO Jim Mack. “But musicians need more than a good recording to succeed. Nimbit shared our vision of helping musicians, giving them the easiest way to sell and promote music online. Combining our products into a truly complete solution for musicians was a natural fit, and we saw such a bright future for their business model that we decided to acquire the company.”

 

“The team at PreSonus really ‘gets it’; their vision fits naturally with ours and even allows us to broaden the reach of our platform,” comments Patrick Faucher, co-founder and CTO of Nimbit, Inc. “We’re thrilled to be working along side these luminaries, making Nimbit a critical piece of the complete ecosystem that PreSonus is creating.”

 

Philip Antoniades, cofounder and president of Nimbit, Inc., adds, “It’s easy to run fast when you are working with forward thinkers who have a similar mission of redefining the music industry through technology. Together we’ll close the gap between creation, promotion and sales-in fact, with our newly released Studio One integration, it has already started.”

 

Nimbit will continue independent operations as a wholly owned subsidiary of PreSonus, located in Massachusetts. Nimbit founders Patrick Faucher and Philip Antoniades and CEO Bob Cramer will continue running day-to-day operations, product specification, and development of the Nimbit platform; and Nimbit’s development, support, retail, and marketing teams are all remaining with the subsidiary.

 

NimbitPlus Delivers Extended Sales and Promotion Tools for Musicians

Baton Rouge, Louisiana, July 2012...

Nimbit®, a PreSonus™ company, announced the availability of the new NimbitPlus™premium subscription plan, which offers extended sales, customization, and promotion capabilities. In addition, the company has also announced a major update to the Nimbit Promotion Tool and the ability for NimbitFree and NimbitPlus users to sell on Jango Internet Radio.

Since the introduction of NimbitFree in 2011, Nimbit users have demanded a more powerful solution that takes advantage of the streamlined user interface and ease of use found in the new platform. To address these needs, NimbitPlus is now available, for a low monthly subscription fee of only $9.95 U.S.

NimbitPlus includes all the features of NimbitFree and:

  • The ability to sell CDs and physical merchandise
  • Nimbit warehouses, picks, packs, and ships physical products for you
  • Additional customization options to make your stores truly your own
  • Run more simultaneous promotions with the Promotion Tool
  • Enhanced analytics and reporting to better understand your fans and business
  • Increase your reach with free submission of your music to iTunes and Spotify

For a detailed comparison of NimbitFree and NimbitPlus, click here.

 

Promo Tool Enhanced

 

Earlier in 2012, Nimbit streamlined the process of driving fans to artist storefronts with sharable, interactive promotions on the Facebook Timeline, Ticker, and Wall that featured “in-post” music and video players, messages to fans, and direct links to rewards such as free downloads.

 

The Nimbit Promo Tool has been expanded to allow promotional campaigns to fans on Twitter, via email, and through short text promo codes that can be used in advertisements, print, and live appearances. When fans click the promotional links or enter the promo code on the Nimbit store, the artist’s store loads with a welcome screen that includes a link to a free download, a player to preview the song, a video of the song or a personal message, and the option to shop more.

 

The Nimbit Promo Tool is available in both NimbitFree and NimbitPlus. NimbitFree customers are limited to only one active promotion at a time.

 

Nimbit Offers Sales on Jango Internet Radio

 

Artists can now capitalize on the exposure they get through airplay to the millions of fans on Jango Internet radio with the new Nimbit Store for Jango. When a fan discovers you on Jango and clicks through to your profile page, a Nimbit store will load that allows you to sell music, merchandise, and e-tickets; capture fans with free downloads; and gain additional support with an in-cart Tip Jar.

 

The Nimbit Store for Jango is free, and Jango artists can sign up for Nimbit right from their Jango dashboard. In addition, Nimbit artists can sign up for free Jango airplay and activate their Jango store from their Nimbit dashboard.

 

Nimbit is a subsidiary of PreSonus™ Audio Electronics, Inc.

For more information, please visit www.nimbit.com.

Ryan Survived the Trip OK!

He was sweaty, confused, and hungry when we opened the crate, but Ryan survived being shipping to Nashville for Summer NAMM A-OK!

“At least it’s not as bad as my experience with the Behringer travel policy,” Ryan said.

 

 

PreSonus is Proud to Support Strange Arrange at Summer NAMM!

So my boss adds me as a CC to some e-mail thread that’s a mile long and is all “Hey Coko, tell Ryan about Strange Arrange,” and I’m like “What’s a Kocoo and where is Strangeranged?” Is it a Skrillex collaboration?  I hadn’t had my coffee and Adderall cocktail at that point, so I was a little left of hazy.

“So what’s Strange Arrange?” I asked Coko electronically.

“Strange Arrange is a live arrangement battle where urban bands will perform a live remix of some of today’s hottest hits,” Coko pasted into the mail field. “They play right in front of a celebrity judges panel and audience.  An event like this has never been done before so we are looking forward to one epic night! The Strange Arrange is taking place at Limelight which is just a little ways down from NAMM. All NAMM attendees get in for a discounted price!” she typed.

“The winning band will receive cash, gear, magazine features and a recording session and video shoot with Grammy Award Winning R&B artist Musiq Soulchild. Thanks Ryan!” Coko replied and clicked “Send.”

Coko is very kind, and a good speller. Check out Strange Arrange if you’re going to Summer NAMM, or even if you’re just sweltering in Nashville. More deets below.

Join PreSonus Live from Summer NAMM 2012

Nashville, TN, July, 2012…  Once again, PreSonus is bringing the hubbub and buzz of the music industry’s most exclusive and exciting trade-only convention direct to your screen.

PreSonus will be webcasting live from the Summer NAMM convention in beautiful downtown Nashville, Tennessee. On Friday, July 13, 2012, we’ll be providing continuous, live, anything-goes coverage of all the events at our booth, including hot gear, cool presentations, surprise interviews with famous, infamous and near-famous artists, and other excitement.

What’s more, our ever-so-slightly eccentric roving camera crew will be wandering the show floor, accosting guests, seeking out the coolest, strangest, and just plain bizarre musical instruments and other fun stuff, and doing our very best to scam free gear, free food, and maybe the odd bear hug from anywhere we can find it.

As a special added bonus, we’ll be giving away a free copy of Studio One Professional 2 DAW software (a $399 value) once every hour to a lucky online viewer.

So join us online at www.presonus.com/videos/presonuslive to catch all the action as it happens,  to view it later, or to schedule an e-mail reminder.

STOP. NAMMertime!

PreSonus Booth at NAMM 2012

Keep your crayons inside the lines, please.

It may be sunny California, but fact is we’ll be indoors. Deep inside the belly of the Great Colossus of Anaheimia, AKA The Anaheim Convention Center, AKA 800 West Katella Avenue. It’s NAMM time, see. Thursday to Sunday, 01/19/2012 – 01/22/2012, and we wish you could be there.

While many people endure NAMM’s sonic sturm and drang just to play “spot the aging hair-metallist,” (it’s easy) some folks are sincerely here for gear every year.  Such attendees will  have no trouble finding good ol’ PreSonus.  This year we’ve doubled our floorspace: we’ll be two-fistin’ it with a one-two, double-booth combo at booths 6800 and 6900.

While we can’t bring you with us, we ARE bringing new gear, cameras, and positive attitudes, and we’ll be thankful for you to join us in spirit and by Internet. But how? Well, that’s up to you, buddy, as we’re providing as many avenues of connectivity as possible. Options:

1. LiveStream. Paul’s going to be manning the switcher for the first 3 days of the show, fueled by a potent cocktail of caffeine and powerlust. All presentations, performances, and unrehearsed witticisms from the PreSonus stage will be live broadcast live via our LiveStream connection, which can be viewed live here.

All the while, Cave and I will be scurrying around the booth, camera and mic in tow, collecting artist interviews, new gear scoops, and who knows what else. We’ll get the data served up right to Paul, piping hot, who will add it to the video feed, almost live, keeping the content fresh in-between stage presentations. When the show closes at end-of-day, we will start the day’s feed over again for the nice folks who live on the other side of the planet.

2. Twitter. I’ve advanced-scheduled tweets announcing our booth events, so keep an eye out on our Twitter feed to be reminded of who will be presenting what, when.  Tweet us questions, you’ll get answers.

3. Facebook. We will be using Facebook for photos from the show floor, as well as new product announcements and details. Ask questions! We’ll be monitoring live throughout the show.

4. Vimeo/YouTube. We understand if you have other stuff going on, and can’t partake in the live broadcasts. After the show is over and we’re back home all cozy, footage will be uploaded to Vimeo and YouTube for your viewing pleasure.

5. Blog. You know it, you’re reading it. We’ll have daily post-game wrap-ups right about here. And keep an eye on our news page for important press releases…

PreSonus NAMM 2011 – Roger White and Jerry Henderson NAMM Jam

PreSonus NAMM 2011 with Avery Watts

PreSonus NAMM 2011 with Dave and Lisa Hampton