Way back in the year 2000, we had a string of ads centered around the mantra of “Feel The Vibe.” Originally titled “Feel The Vibe, Man, Because it’s Totally Gnarly,” we had to make some cuts so that it would fit on the back of our badges. Such decisions were much more difficult for us in the pre-Twitter era.
Like Apple’s 1984 Mac ad or Budweiser’s Spuds McKenzie, advertising has remained forever changed in a post-Feel the Vibe world. FtV explored the nexus of split-complimentary color theory and Chris Columbus’ 1990 masterwork Home Alone through the lens of surrealist laminate. More importantly—it asked us to examine these qualities within ourselves. 14 years later, it still does.